Xerox Rebranding

On January 7, 2008, Xerox unveiled the most sweeping changes to its logo and brand in the companyss history. CEO Anne Mulcahy and president Ursula Burns hosted a town hall meeting and live webcast that first revealed the new logo and brand identity to Xerox’s 57,000 global employees.

Developed with Interbrand, the new identity is a big departure from previous changes to the brand. The new logo better reflects Xerox today, a company that has transformed itself in recent years far beyond its roots in copier systems. The new design is meant to make people pause, and take a new look at the iconic brand.

You can see the full press release and the new brand identity, including the new wordmark with symbol here. The company’s award-winning advertising will be updated immediately. Xerox will start changing the logo on products, facilities, vehicles and marketing materials over the next 18 months.

Source: adgoodness.com
Resources: Xerox (Xerox Unveils Biggest Change to Its Brand in Company History) | Interbrand (the story of Transforming an Iconic Brand)

10 Creepiest Old Ads

Sometimes, it’s getting really scary to see what human brain can do when it comes to print ads. 2spare.com brings to our attention 10 Creepiest Old Ads, from an era when advertising was making its first steps. Just take a look and judge also for yourself!

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Marlboro Ad

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1979 Pakistan Airlines Ad

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Tipalet Ad

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Click here to see more.

Source: 2spare.com (via HotNews.ro)

Unpacking The Past…

…With Joy And Ambivalence Since 1996. On LiLEKS.com. By James Lileks.

A veeeeeeeeeeery interesting project, almost impossible to be described in few words. Actually, there are several projects gathered together under the “Unpacking The Past…” motto, in a style full of fun and fine humour.