Spam and Marie

In a world where consumers receive up to 3,000 commercial messages a day, how do you get existing and new customers to listen and engage? Wunderman puts the case for relationship marketing. By Simon Silvester, 2005.

Marie arrives home from work.
She checks her email on her laptop.
She has twelve offers for sexual potency pills, three from music download companies and fifty-eight offers from online casinos.
‘Spam’ thinks Marie.

She checks her mobile. On it are three texts offering her a free holiday, discount ringtones and a pizza.
‘Spam’ thinks Marie.

Her home phone rings. Someone wants to sell her new doors and windows.
‘Spam’ thinks Marie.

In her doormat are five letters offering her credit cards, loans and a hair coloring treatment.
‘Spam’ thinks Marie.

She looks out of the window. Outside are eight billboards talking about credit cards and loans.
‘Spam’ thinks Marie.

spam.jpg

Marie arrives home from work.
She checks her email on her laptop.
She has twelve offers for sexual potency pills, three from music download companies and fifty-eight offers from online casinos.
‘Spam’ thinks Marie.
She checks her mobile. On it are three texts offering her a free holiday, discount ringtones and a pizza.
‘Spam’ thinks Marie.

Her home phone rings. Someone wants to sell her new doors and windows.
‘Spam’ thinks Marie.

In her doormat are five letters offering her credit cards, loans and a hair coloring treatment.
‘Spam’ thinks Marie.

She looks out of the window. Outside are eight billboards talking about credit cards and loans.
‘Spam’ thinks Marie.

Click here to download and read the full story (pdf, 3.42MB)

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~ by addicted2b3 on January 16, 2007.

2 Responses to “Spam and Marie”

  1. That is a great .pdf thanks

    Chris

    http://rawstylus.wordpress.com

  2. Thank you, Chris! That’s just the begging, as there is a lot more to come. 😉

    Laurentiu

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