New beginning…

•April 29, 2009 • Leave a Comment

…on a new location – – with a new layout and, very soon (I hope), updated content. C ya there!

“Creativity Land”. Episode 2: Brazil…

•January 17, 2008 • 1 Comment

Wesley Brasil. He’s defining himself as being “a creative looking for new challenges, outside the monitor’s limits”. Although only 21 years old, his portfolio is quite impressive. Click here and… enjoy!

Wesley Brasil

Matsushita Electric to Change Name to Panasonic Corporation

•January 17, 2008 • 2 Comments

On January 10, 2008, Matsushita Electric Industrial Co., Ltd. (Matsushita [NYSE symbol: MC]), best known for its Panasonic brand, announced that the company will change its company name to ‘Panasonic Corporation’ effective October 1, 2008. The company will also unify its corporate brands to the ‘Panasonic’ brand across the world.

Panasonic Logo

Upon a company name change, the company will undertake its brand name change from the ‘National’ brand, which is used for home appliances and housing equipment in Japan, to the ‘Panasonic’ brand by the end of fiscal 2010, ending March 31, 2010. Subsequently, the ‘National’ brand will be abandoned and the corporate brands in Japan will be unified to the ‘Panasonic’ Brand.

The company has been using a company name ‘Matsushita Electric Industrial Co., Ltd.’ since 1935, following its earlier names ‘Matsushita Electric Manufacturing Works’ since 1929 and ‘Matsushita Electric Housewares Manufacturing Works’ since 1918 when it was first established. While the company was using ‘National’ and ‘Panasonic’ brand names over the period, it decided in 2003 to unify a global brand into ‘Panasonic’ with a brand slogan ‘Panasonic ideas for life.’

Read the full press release here.

Xerox Rebranding

•January 15, 2008 • 2 Comments

On January 7, 2008, Xerox unveiled the most sweeping changes to its logo and brand in the companyss history. CEO Anne Mulcahy and president Ursula Burns hosted a town hall meeting and live webcast that first revealed the new logo and brand identity to Xerox’s 57,000 global employees.

Xerox Rebranding

Developed with Interbrand, the new identity is a big departure from previous changes to the brand. The new logo better reflects Xerox today, a company that has transformed itself in recent years far beyond its roots in copier systems. The new design is meant to make people pause, and take a new look at the iconic brand.

You can see the full press release and the new brand identity, including the new wordmark with symbol here. The company’s award-winning advertising will be updated immediately. Xerox will start changing the logo on products, facilities, vehicles and marketing materials over the next 18 months.

Resources: Xerox (Xerox Unveils Biggest Change to Its Brand in Company History) | Interbrand (the story of Transforming an Iconic Brand)

10 Creepiest Old Ads

•January 15, 2008 • 2 Comments

Sometimes, it’s getting really scary to see what human brain can do when it comes to print ads. brings to our attention 10 Creepiest Old Ads, from an era when advertising was making its first steps. Just take a look and judge also for yourself!

Marlboro Ad
Pakistan Airlines
1979 Pakistan Airlines Ad
Tipalet Ad

Click here to see more.

Source: (via

Unpacking The Past…

•July 18, 2007 • 1 Comment

…With Joy And Ambivalence Since 1996. On By James Lileks.

A veeeeeeeeeeery interesting project, almost impossible to be described in few words. Actually, there are several projects gathered together under the “Unpacking The Past…” motto, in a style full of fun and fine humour.


Woody Woodpecker And Popeye Are Back!

•July 18, 2007 • 1 Comment

Definitely, there’s no need to say who are the two animated characters. Definitely, they were a real joy for us when we were kids and definitely we were addicted to them probably more than the kids of today are to (no offense intended!) Scooby Doo. Definitely, all of us, kids or adults, we’ll be happy to welcome again, after missing them a long time, Woody Woodpecker and Popeye.

Woody Woodpecker

“Hah-hah-hah-HAH-ha!” That signature laughter can mean only one thing: one of the most beloved animated characters of all time is coming to DVD for the first time ever, when The Woody Woodpecker and Friends Classic Cartoon Collection lands on store shelves on July 24, 2007 from Universal Studios Home Entertainment.


The most popular sailor in animation history is certainly “strong to the finish.” Nearly 75 years after his Silver Screen debut, he’ll bring to DVD for the first time the cartoons that first made him famous when Warner Home Video (WHV), Hearst Entertainment and King Features Syndicate release Popeye The Sailor 1933-1938 Volume 1, on July 31, 2007.

Meanwhile, for more info, just for fun or to learn more about the characters and their “parents”, don’t forget to visit the Woody Woodpecker‘s and Popeye‘s outstanding official websites. ENJOY!